Why politics on Facebook is important

This election season has been a very long one.  There is no arguing that.  For those of us working in the campaign business, it’s been a lifetime and a half.  On Tuesday, though, it all comes to a climax when the American people (or at least a portion of them) will go out and vote for many offices, ballot questions and referendums, upholding a 200+ year old tradition of democratic process in this country.  It’s been a long process, for sure, one that in many ways is far too long, and so much effort is being put into making it even longer, with the way primaries are being pushed earlier and earlier.  People are tired of it, tired of the ads, tired of the posturing on the news, tired of the name-calling, tired of the process as a whole, and are burnt out.

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